Introducing Self
Self turns self-development books into daily actions you'll actually complete — not someday, today.
Reading without action is just sophisticated procrastination.
Capture highlights from books that changed your thinking. Let AI turn them into actions.
Take a photo of any highlighted passage from your books. AI instantly reads and extracts the text—even detecting highlight colors automatically. No more typing, just point and capture.
Every highlight becomes an actionable task. AI understands context and creates specific, doable next steps tailored to your life. Not just storage—implementation.
Mark actions complete with a single tap. Watch your streak grow as you consistently apply what you learn. Simple check-ins, meaningful progress.
Build momentum with daily streaks. Watch your "days growing" count rise as you take consistent action.
Group highlights by the books they came from. Revisit insights from your favorite reads anytime.
Actions generated in the same language as your highlights. Romanian, English, or any language you read.
Same books, completely different outcomes.
No credit card required. Upgrade when you're ready.
per month
Or €44.99/year (save 25%)
one-time payment
Limited to first 500 users
Here's what our users have to say about Self.
"Finally, an app that bridges the gap between reading and doing. I've implemented more ideas in one month than I did in the past year."
"The AI-generated actions are surprisingly thoughtful. It's like having a personal coach who actually read the book with you."
"My 45-day streak says it all. Self has completely transformed how I approach personal development."
Self isn't made by a corporation or a team of hundreds. It's crafted by one developer who reads books, highlights passages, and wanted those insights to actually mean something.
Every feature exists because it was needed. Nothing more, nothing less.
One person. One vision. One app that does what it promises.
All the tools to transform reading into action.
Snap any highlight
Every highlight becomes actionable wisdom
All your highlights sorted
Build momentum
Build lasting habits
See your wins
Self+Auto-detect highlight colors
Know yourself better
Self+Actions in Romanian, English, or any language
All your devices
Self+Your data, secure
Everything you need to know about Self.
Self works best with non-fiction books written to change how you live — personal development, psychology, business, health, productivity, and relationships. If a book made you want to do something differently, Self can help you actually do it.
A capture is when you photograph a highlighted passage and AI reads and extracts the text. The image is never stored—it's processed and immediately discarded. From there, you generate an action and choose to save the highlight to your library. You're always in control of what gets saved.
AI analyzes the context and meaning of your highlighted text, then creates specific, actionable tasks tailored to implement that wisdom in your daily life. For example, if you highlight a passage about morning routines, the AI might suggest "Set alarm 30 minutes earlier tomorrow and use that time for reflection."
Yes! For physical books, take a photo of any highlighted passage and AI reads and extracts the text—even detecting highlight colors automatically. For ebooks, take a screenshot of the highlighted text and upload it the same way. Self works with any reading format.
Your privacy is our priority. Free users' data stays on their device only. Self+ subscribers get encrypted cloud backup and sync. We never sell your data or share your highlights with third parties. You own your data, always.
Yes! Free users get 1 regeneration per highlight, while Self+ subscribers get 3 regenerations per highlight. Each regeneration produces a different actionable task from the same highlight, giving you more options to choose from.
No, we never store your photos. When you capture a highlight, the image is processed for text extraction, then immediately discarded. Only the extracted text is saved in your highlights library. Your book pages remain completely private.
Yes! We offer a 7-day free trial for Self+ so you can experience 30 captures per day, 3 regenerations per highlight, and cloud sync before committing. No credit card required to start your trial.
Your personal transformation area—a Self+ feature that records every action you've completed along with personalized celebration messages. It's evidence you're not the same person you were last month.
Growth Insights is a Self+ feature that uses AI to analyze your action completion patterns over time. It reveals which character traits you're developing, identifies your strengths, and shows where your growth edge lies—helping you understand the person you're becoming through your daily choices.
Self is currently available on iOS (iPhone and iPad). We're focused on creating the best possible experience on Apple devices first. Android is on our roadmap — follow us on Instagram for updates when it launches.
Self is available now in Romania. We're expanding across Europe by Summer 2026, with worldwide availability to follow. Follow us on Instagram for launch updates in your region.
No! You can try Self as a guest with 3 captures—no account required. Both guest and free accounts store highlights locally on your device. Create an account and upgrade to Self+ for cloud backup and sync across devices.
Guests get 3 captures total to try the app. Free users get 3 captures per month. Self+ subscribers get 30 captures per day, ideal for readers with multiple books. Guest and Free highlights are stored locally; Having an account and Self+ adds cloud backup and sync.
Yes! You can edit your highlighted text anytime—perfect if the AI missed a word. Actions can't be edited directly, but you can regenerate them to get a different suggestion that better fits your situation.
Start transforming how you read — download Self today.
iOS • 🇷🇴 Available now in Romania • 🇪🇺 Europe: Summer 2026