Why Self Exists

We believe the best ideas in books deserve to become actions in your life — not forgotten highlights collecting digital dust.

📚 The Problem We're Solving

You've felt it before. That spark of inspiration while reading—a passage so powerful you grab your highlighter. You think, "This will change how I live."

But then... nothing happens. The book goes back on the shelf. The highlight fades into a growing collection of good intentions. Weeks pass. You can't even remember what you highlighted or why it mattered.

Research shows that we forget 70% of what we read within 24 hours. Not because the ideas weren't valuable, but because there's no bridge between reading and doing.

70%
of what we read is forgotten within 24 hours
90%
of book highlights are never revisited
12
average books read per year by avid readers

Our Vision

We're building Self to close the gap between inspiration and action.

Every highlight you capture becomes more than a memory—it becomes a specific, actionable step you can take today. Not vague advice, but real tasks tailored to your life.

Because wisdom isn't measured by how many books you've read. It's measured by how much you've changed because of them.

What We Believe

Action Over Collection

One implemented idea beats a hundred saved highlights.

Small Steps, Big Change

Tiny daily actions compound into life transformation.

Privacy First

Your highlights are yours. We never sell or share your data.

Read in Any Language

Your books, your language. AI that understands and responds naturally.

Ready to Rise?

Transform your reading into action — download Self today.

Download on the App Store